m3 launches design magazine in CominMag
m3 launches an interior design magazine in the Geneva Tribune
m3 REAL ESTATE becomes editor of FLAT, the magazine dedicated to the world of accommodation. Published four times a year, its 84 pages offer very diverse visual and editorial content that covers all aspects of design and accommodation. On the menu: design ideas, selections of the region’s good addresses, interviews with designers and real estate experts, and apartment and house visits. “It is not only a magazine to look at, it is also a magazine to read, at once sharp and accessible, technical and elegant. In other words, it puts intelligence into the aesthetics of today. FLAT is the result of our leitmotiv: ‘Think different'”, explains CEO Teresa Astorina. FLAT will be sold in kiosks in French-speaking Switzerland and will mainly feature regional players (boutiques, craftspeople, designers, architects, etc.). The first issue of 20,000 copies will be released on news stands on November 9th. Published by m3 REAL ESTATE, FLAT is entirely produced by the Geneva press agency LargeNetwork, which has over 15 years’ experience in launching and managing publications with high editorial added value. “FLAT is a real medium of communication and renown for m3. We offer our clients proximity to a distinctly Genevan magazine, a guide to be kept in their library, a magazine that provides accessible advice to a demanding readership based in Geneva and its surroundings,” says Charlotte Henry, Marketing & Communications Manager. This new concept in the region allows FLAT to respond to an important demand: magazines devoted to interior design are mainly occasional supplements of newspapers or foreign publications.